Starbase / 01 ListingPrompt
Playbook previewReal prompts from this page
You are a real estate copywriter. Write a 150-word MLS listing description for: [beds/baths/sqft/address/features]. Lead with the strongest feature, use concrete sensory details, avoid Fair Housing violations (no mention of who the home is 'ideal for' by family status, religion, etc.), and end with a call to schedule a showing. Then give 3 headline options under 60 characters.
Fill the [brackets] with your listing facts
Fig. 1 — Playbook preview
Real estate field guide

AI playbooks that close more deals

Step-by-step AI workflows for real estate agents, with exact prompts and the tools to run them. Save 10+ hours a week.

Playbooks
8
Format
Prompt + tools
Cadence
Weekly

New this week

Everything here launched Oct 15, 2026. New playbooks will appear here first.

  1. Launch · Oct 15Listing description in 5 minutes
  2. Launch · Oct 15Speed-to-lead follow-up
  3. Launch · Oct 15Market update newsletter
  4. Launch · Oct 15Contract & disclosure explainer
Playbooks

Realtor AI playbooks

Tested workflows, named tools, copy-paste prompts. Built for agents, not tech hobbyists.

Listing description in 5 minutes

ChatGPT, Claude

Paste MLS facts, get compliant, vivid copy.

Copy the prompt
You are a real estate copywriter. Write a 150-word MLS listing description for: [beds/baths/sqft/address/features]. Lead with the strongest feature, use concrete sensory details, avoid Fair Housing violations (no mention of who the home is 'ideal for' by family status, religion, etc.), and end with a call to schedule a showing. Then give 3 headline options under 60 characters.

Turn one listing into a week of social posts

ChatGPT, Canva Magic Studio

One property → 7 posts across Instagram, Facebook, LinkedIn.

Copy the prompt
Using this listing description: [paste], create a 7-day social plan: 1 Instagram carousel outline (6 slides), 2 Reels hooks with 15-second scripts, 2 Facebook posts, 1 LinkedIn post for agent network, 1 'just sold'/'open house' teaser. Include hashtags (max 8) and a CTA for each.

Speed-to-lead follow-up

ChatGPT + Follow Up Boss / Zapier

Reply to new Zillow/website leads in minutes with a personal touch.

Copy the prompt
A new lead came in: [name, property viewed, price, source, message]. Write (1) a text message under 300 characters, (2) a short email, and (3) a 4-touch follow-up sequence over 10 days. Sound like a helpful local agent, ask one easy question, never pushy.

Neighborhood guide for buyers

Perplexity, ChatGPT

Researched area guides with sources you can verify.

Copy the prompt
Research [neighborhood, city] for home buyers. Cover: commute times to [hub], schools (cite sources), parks, dining, typical home prices (cite date and source), and upcoming developments. Format as a 1-page guide with headings. List all sources at the end so I can verify each claim.

Virtual staging for empty rooms

Canva, Adobe Firefly

Stage vacant rooms for listing photos (disclose staging).

Copy the prompt
Brief for the image tool: 'Stage this empty [room type] in [modern farmhouse / Scandinavian] style, keep walls, windows, floors and dimensions unchanged, natural daylight, realistic furniture scale.' Always label images 'virtually staged' in the MLS per local rules.

Buyer consultation prep

Claude, Fathom

Walk into every consult with a tailored agenda; get notes automatically.

Copy the prompt
I'm meeting buyers: [names, budget, pre-approval status, must-haves, timeline]. Create a 30-minute consultation agenda, 10 discovery questions, a plain-English explanation of the buying process in [state], and likely objections with responses. After the meeting I'll paste the Fathom transcript: summarize it into a buyer profile and next steps.

Market update newsletter

ChatGPT, Mailchimp

Monthly farm-area email that homeowners actually read.

Copy the prompt
Here are this month's stats for [area]: [median price, DOM, inventory, sold count vs last year]. Write a 250-word homeowner newsletter: one headline insight, what it means for sellers and buyers, one local tip, and a soft CTA for a free home value estimate. Friendly, no jargon.

Contract & disclosure explainer

Claude

Explain dense documents to clients in plain language (not legal advice).

Copy the prompt
Explain this [inspection report / purchase agreement section] to a first-time buyer in plain English: [paste]. Highlight the 5 items that matter most, deadlines, and questions they should ask their attorney or inspector. Add a note that this is not legal advice.
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