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PlainAgent / Templates / Competitor monitor agent

Research template

Competitor monitor agent

Checks a list of competitor pages weekly and reports what changed.

Job

Tell you when competitors change pricing, features or messaging.

Trigger

A weekly schedule.

Hand off to a person when

None; it's informational.

Inputs & knowledge
  • List of competitor URLs (pricing, changelog, homepage)
  • Last week's saved copy of each page
Tools / actions
  • Fetch pages
  • Compare with last copy
  • Send a summary
Rules
  • Report only differences in the text. No speculation about strategy unless labelled.

How to build it

  1. List the specific pages to watch.
  2. Save a text copy each run.
  3. Ask the model to describe only real differences between old and new text.
  4. Send nothing if nothing changed.

System prompt

Replace the parts in {BRACES}. Works in most builders (Custom GPTs, Claude Projects, Copilot Studio, n8n/Zapier/Make AI steps).

Compare the old and new versions of {URL}.
Old: {OLD}
New: {NEW}
List only meaningful changes (prices, plans, features, claims). Ignore dates and formatting. If nothing meaningful changed, reply exactly "No change".

Test before you switch it on

  • Same page twice: 'No change'.

New to this? Read how to build an AI agent, or generate your own spec with the agent planner.

Want a ready-made workflow for this? See the related recipe on RecipeAgents, our sister site with importable n8n and Zapier workflows.

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